Choosing the Best Campaign type is always a very important decision when running a campaign. Each has its own unique advantages, and mastering them will help lead your campaign to success!!
Image and graphical banners are considered more attractive because they can have pictures designed to entice viewers to click on the ad. Don’t have your own creatives? No problem. You can run a text ad. Of course, while text ads are quite effective.
If you’ve got a smaller budget to work with, CPC campaigns are a great choice, as viewers are only charged when someone clicks on the banner. This coupled with a decent daily limit is a great way to keep your spending efficient! In addition, all viewers that click to get to your landing tend me the most interested and are definitely more targeted! Great choice for cost efficiency!
Sometimes, text ads and graphical banners are not enough. Clicks or offers the ability to use Rich media banners. CPM banners have the distinct advantage of being able to use HTML, Flash and Java script – allowing for more dynamic creatives and intricate animations. A great way to utilize animation!
Our CPV cost metric support Full Page Popunders, and considered to be highly effective for the advertisers to display an entire site landing page as the creative. Popunders are considered less intrusive than pop up as they will appear beneath the users browser.
Generally, advertisers will choose CPV if the landing page is much more dynamic – more information is displayed about the product or service. As there are no banners to click into, viewers will see your ad content immediately. CPV is perhaps the most effective way to get the greatest volume of targeted traffic to your landing. This is also the most cost efficient for high volumes of targeted visitors!!